Gaillardia are often called Blanket flowers. If a lot are planted together, they look like a blanket of color. They are perennial, which means they usually survive winters and grow to almost twice the size of when they are first planted.
Here are pictures of some types of Gaillardia.
By, JLPC, Wikipedia Commons
By, J.M. Garg, Wikipedia Commons
The next two pictures are by the US Department of Agriculture.
By, User: Quertzy2, Wikipedia
The last picture is by, Albertomoricon, Wikipedia.